Definitely not Buick
Think a new brand voice can’t transform a dying brand into the fastest growing automotive brand in the industry?
Gee whiz, don’t be so negative.
We poked fun at Buick during the Super Bowl and finished in the Top 10 on the USA Today Ad Meter poll.
On IG, we showed Buick fits every lifestyle. Literally.
We made an impressive (but bland) fuel saving technology entertaining
We broke some frames and stopped some thumbs with panoramic sunroofs.
We added smile to the Buick smartphone app
A suite of safety features need not be boring
Even a laundry list of interior features can be likable for (almost) everyone.