The All-Electric Supertruck
We headed into the Super Bowl with LeBron James as a partner and a gutsy creative concept. What could go wrong?
Our shoot window with LeBron was limited, but we maximized every moment to properly feed FB, TW, IG and YouTube.
Months later, we launched HummerEV. Because COVID made live events impossible, we created a long form video inspired by super hero movie trailers. Reservations sold out in under 10 minutes.
Of course, we created cutdowns for IG, FB, TW, and the like. Is that interweb hungry or what?
2 economical green screen shoots with LeBron. 2 memorable spots at 2 NBA All-Star Games.