The Supertruck vs. ‘Call of Duty’
HummerEV stormed into the world of online gaming as a drivable (and shoot-from-able) vehicle in the latest installment of ‘Call of Duty.’ We joined in the speculative frenzy that surrounds each new generation of COD with a little teaser to peak curiosity.
Blizzard unveiled the newest ‘Call of Duty’ at NEXUS — a massive live, online gaming event. With this video, we announced HummerEV was reporting for duty in a big way.
The reach of HummerEV in ‘Call of Duty’ was equivalent to being on the Super Bowl every day. The total spent on broadcast was $0.00.