#SeeHerGreatness
Can a brand make a big impact with a budget that’s too small to turn on a camera? Um, yes.
Behold, the most shared campaign in Buick’s history with 497 million impressions and over 7.2 billion hashtag interactions on TikTok. Winner at The Webby Awards, The New York Festivals, the Clios and Cannes.
Broadcast spots ran during the March Madness Tournament with a QR code that drove viewers to buick.com and tripled site traffic
We created content to keep that FOMO feeling strong on digital and social channels.