See Her Greatness 2.0
Our goal in the second year of See Her Greatness was to attract new viewers to the Women’s March Madness Tournament and drive viewership to new heights.
The more you know an athlete, the more you want to watch them play. That was the thinking behind this documentary series, which AdAge named among “The Top 5 Brand TikToks You Need To Know About Right Now” (Featuring Caitlin Clark before she was Caitlin freaking Clark.)
We optimized every moment of each shoot to insure fresh social and digital content throughout the tournament.